What Is Esports BAR?

The Esports Business Arena

At Esports BAR, we provide an immersive experience – an arena for participants to step into, connect, be inspired and do business,
while we're on the field, on the benches, ready to guide you.

What Will You Find at Esports BAR?


Connecting through ‘curated moments’ – whether through organic networking or pre-scheduled 1-to-1 matchmaking meetings.
Esports BAR prepares a tailor-made programme for you to meet esports tastemakers and top management from top companies.


Inspiration & education through insights – keynotes from high-level speakers, conference & panel sessions and mentoring workshops. We focus our content on what really matters : Monetisation, Innovation, Investment, Audiences & Education.

Esports BAR is there as your relationship broker to help you make the most of the esports industry and to do business like never before

Making Deals

Investors and C-level executives from across the world who are looking for business opportunities.
Find your future partners and do deals for sponsorships, franchise partnerships, merchandising, licensing, broadcasting rights and much more. 

Esports BAR - Key Figures

What is Esports BAR Attendee's Profile?

A look at Esports BAR’s attendee demographics in 2021

Esports BAR brings together attendee profiles from across the esports industry.

Where are Esports BAR attendees located?

Esports BAR gathers attendees from around the world. Below is the geographical distribution of our participants in 2021.

They attended our previous edition

If you want to see which esports companies & global brands came to our past events, fill the form to get the full list of attendees. 

They Signed Our Golden Book!

"The best esports event for networking with brands and agencies."


Head of Brand Partnerships

"At Esports Bar we found customers, partners and friends. This is the premier esports event in the EU. Can’t wait to come back and show you more of Edge’s successes."


"Esports Bar is a great place to connect key players that have been growing the industry for many years with their peers as well as with new players wanting to shake it up."

Head of International Business
Nodwin Gaming

"Well organized and welcoming. Great community feel."



Johanna BYRANE
Head of Business Development
Twickenham Stadium

Discover Our Business Event

Esports BAR Cannes

4-6 April 2022

Esports BAR Cannes is the world's esports business event where top management esports executives and top leading brands leaders meet to shape the future of esports. The 2022 edition of Esports BAR Cannes will be hosted in the Palais des Festivals de Cannes side by side with a reshaped MIPTV, creating one central venue and encouraging yet further synergies between the esports & TV industries. 

Over 3 days, Esports BAR Cannes offers an exclusive 1-to-1 Matchmaking Service that carefully brings together esports industry leaders, as well as a 3-day Forum programme featuring mentoring and insights. 

What Is the Esports BAR Advisory Team?

To offer the most productive esports matchmaking event possible, Reed MIDEM has aligned itself with a team of elite sector professionals, directly invested in the future of esports.

Arnd Benninghoff

Arnd Benninghoff brings professional gamers and esports enthusiasts the best of competitive events, contents and tournaments, both globally and in the Nordic countries.

Robb Chiarini
Founder & CEO, FULCRUM

With a career spent working in the gaming industry, entertainment and business consulting, Robb has developed internal businesses from nothing but passion and influence to become exponential revenue and engagement drivers. He has built and executed new programs and major events, which have exponentially grown revenue and market engagement in major  companies like IGN, Blizzard, Ubisoft and now Gamers.Vote. 

Matthieu Dallon
CEO, Trust Esport Ventures 

An esports' pioneer and entrepreneur since 2000, Matthieu Dallon is the former CEO of Oxent (acquired by Webedia), as well as of Games Services and Ligarena. He co-founded the ESWC in 2003, Toornament.com in 2013 and France Esports in 2016.

Leo De Biase
Founder & CMO, BBL

Leo De Biase has 20 years of experience in esports. Currently, he is one of the co-founders and CMO of BBL, the newly founded Brazilian Esports Holding Group, born with the mission of bringing together all the verticals of the esports ecosystem into one single hub.

Justin Dellario
Head of Esports, Twitch

Justin Dellario is the Head of Esports Program for Twitch, where he oversees esports content and operations for the world's largest video game live streaming service.

Maria Carmen Fernández Tallon 
Innovation & New Business Manager, MEDIAPRO Group

Maria Carmen Fernández Tallon is a Senior Engineer in telecommunications, Master in Mobile Communications from UPC, MBA from ESADE and elected to the EWOB C-Level programme. She began her career in R&D at Ericsson and Vodafone, and went to occupy management positions in the international telco and consumer electronics industry. After being Managing Director of the TotalChannel streaming platform, she joined MEDIAPRO in 2014, where she has developed different roles in the areas of international business developement, digital projects and innovation. 

Sidney Kim
CEO & President, ROX Gaming
(South Korea)

Sidney Kim has 20 years of experience in Game Industry in and out of Korea. He worked in Gyeonggi Local Government for more than 5 years especially to build up the bridge with other country Governments and affiliates. He is now running ROX Gaming, an e-sports professional club that has become a new Korean cultural content with more than 100 million viewers and fans around the world.

Wendy Lecot
Head of Strategic Alliances & Digital Marketing Innovation at HyperX

Wendy Lecot serves as Head of Strategic Alliances for HyperX, the gaming division of Kingston Technology Corporation.  She grew up playing arcade games in a mall, progressed to a WOW parent and today is an avid fan of the NBA2K League.  With HyperX’s strong legacy in esports and gaming, Wendy is responsible for pioneering partnerships with lifestyle brands that want to get into gaming or strengthen their position by partnering with HyperX.

Sam Mathews
CEO & Founder, Fnatic

Sam Mathews created Fnatic, a professional esports organisation in 2004 together with Anne Mathews. Since then, the organisation has gone from strengh to strengh hiring great players from different countries playing and competing in a wide range of video games.

Ralf Reichert

Founder of the now world-renowned clan, SK-Gaming, Ralf Reichart is now CEO of ESL, the largest video game event company in the world. As a passionate gamer himself, he is constantly striving to put esports up there alongside ‘traditional’ sports.

Stuart Saw

As part of Endeavor, one of the major worldwide entertainment groups, Stuart Saw is at the centre of esports, leading partnerships with brands, esports leagues and game developers.

Todd Sitrin
SVP & GM, Competitive Gaming, EA 

Todd Sitrin leads the competitive gaming division of Electronic Arts (EA) with the goal of making competitive gaming more accessible.  A 20 year veteran of EA, he has also led the global marketing and product marketing organisations as well as the EA SPORTS brand.

Wouter Sleijffers
CEO, Excel Esports

Wouter Sleijggers joined Fnatic in 2015 and took the Fnatic brand and organisation to the next level with his vast leadership and marketing experience. Since 2019, he has been CEO at Excel Esports.

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