Exclusive esports news and trends

Esports is growing exponentially. Are you ready to jump in?
We've gathered valuable expert insights about current and future trends in esports - all brought to you by Esports BAR.
You will find White papers, videos and articles to help you understand this new and changing industry.

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Latest Insights

What is esports?

  • Who are the stakeholders and how big is the market?
  • Who is the audience?
  • How strategic it is for brands and media?
  • Why can it be considered as entertainment?

5 Things to Watch in Esports

  • It is all about time and money
  • China shows is a future
  • Rethink who we entertain
  • The big brands are moving in
  • The ultimate real-world challenge

Why Sports invest into Esports

  • Traditional sports is a $700 billion industry
  • Goldman Sachs predicts the number of esports enthusiasts could reach 250 million by 2021
  • Teams from baseball, basketball, football, hockey, soccer – and even the Olympics – are investing in esport

An Overview of Esports in Europe

  • Unlike North America and China, Europe is a particular market
  • How to address a market with such different cultural regions

Monetisation of Esports Media Rights

  • Money spent on esports media rights will triple by 2021
  • 4 case studies to understand how media rights apply
  • Monetization of media rights is fast growing

Esports in Brazil

  • Brazil is the third country with the most esports enthusiasts in the world
  • 7.6 million Brazilians watch professional content more than once per month

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Heather "Sapphire" Garozzo, Team Dignitas

Alexander “Zero Gravity” Kokhanovsky, DreamTeam

Gamingzone Entertainment & BIG - Benjamins International Group

Critical Force &
Bad Boy Leeroy

The 255 Ambassador Programme

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