Esports BAR Content Vault

Esports is growing exponentially, expanding beyond endemic players and penetrating mainstream culture. But as stakeholders broaden their horizons and with huge brands joining esports, understanding how to best cooperate with non-endemic partners is essential to help the sector level up.

Find here a wide range of expert analysis of the biggest sector trends to inspire and grow your business – brought to you by Esports BAR.

Top stories: Esports in their words

Investing in Esports #1

Investing in Esports #3

Investing in Esports #2

Investing in Esports #4

Case study: HP/Activision-Blizzard - Esports BAR Miami 2017

Interview with ESL's Ralf Reichert - Esports BAR Cannes 2018

Interview with FNATIC's Sam Mathews - Esports BAR Cannes 2018

Exclusive insights

Download a variety of white papers to help you understand why esports is tomorrow’s unmissable entertainment.

Pro esports, a league of its own

This exclusive whitepaper delves into the creation of the first multi-million-dollar franchised leagues in professional competitive gaming and illustrates why it is a really big deal.

Esports & brands - Gaming's new best friend

Discover what brands expect from esports professionals.


Why Esports Is The Next-Gen Marketing Nirvana For Brands?

Discover how brands can be involved in esports.

What Esports Brand Suits Yours Best’

Learn more about the differences between esports franchises.

An Overview of Esports in Europe

Featuring an in depth look at four of Europe’s most vibrant esports ecosystems.

Key Insights into Esports in the Americas

This exclusive whitepaper will help identify the region’s key trends and figures.