With the global pandemic, the climate changes, the activist positions of athletes against discrimination and the public demonstrations for social justice have drastically accelerated not only the importance for companies to take an active role on societal issues but also, to stand out from the crowd to respond to the need of the new generations.  Today we know that 80% of global consumers now agree that businesses must play a meaningful and credible role in solving societal problems. They must communicate better on these issues (source: Edelman Confidence Barometer) 70% of young people from Gen Z (after 1993) also believe that organisations must be much more activist and more contributory in the face of societal issues (source: Pew Research Center). That is why some organisations are also changing, in the eports industry, they are now seeking to align their purpose, mission, their strategies to leave a positive impact on the ecosystem. 

Guillaume Vergnas

Partnerships Development & Esports Manager at Alpine F1 Team

Nicolas Longuet

Alpine F1 Esports Driver

François Singer

Purpose & Impact Partnerships Manager at 17 Sport

MODERATOR

When people think about esports, the first markets that spring to mind are China, Korea, the US and even Europe. Over the past few years, Brazil has also become a major player. Over the pandemic, esports consumption in Brazil has increased even faster, together with a massive increase in revenues, in particular from brand advertising, media rights and sponsorships. As more and more viewers turn to Twitch in Brazil, interest in esports has also risen among the general consumer. Brazilian gaming influencers are among the world’s most popular, and they are becoming an important part of any esports marketing strategy. This in turn has brought more enthusiasts and more tournaments to the esports market in Brazil.  From playing mobile games to playing in stadiums, Nobru is the best known Brazilian Free Fire gaming influencer, with 3 million followers on Twitch.  Then comes Gaules of CS:GO, with 2.5 million followers. 

 In this latest Esports BAR webinar, Brazil’s esports leaders explore: Is Brazil the best market to be for esports events and influencer marketing? What are the investment opportunities in brands and publishing? How can brands benefit from the power of conversion campaigns, as well as from the DIVI·hub crowdfunding platform and the age of ownership?

Renan Philip

Co-founder of 3c Gaming

Maurício de Lima

Esports Business Development & Partnerships Manager LATAM at Ubisoft

Leo de Biase

Esports Pioneer & Founder of BBL

MODERATOR