Understand how to engage and to grow your business efficiently in the esports market
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Esports Business Arena Series
The sessions that make up each series take place online, with renowned experts sharing their experience, knowledge and expertise. The sessions cover topics not only to match your business needs but also to help you understand the esports industry.
Watch the sessions for free each month, on our social media channels, to learn more about the latest esports industry trends and news.
Why Attend our Esports Business Arena Series?
Learn from an expert, gain insight and access exclusive data, facts and figures on the esports market
Be inspired by stories from the forward-thinkers in the esports industry and, to really get the most out of the series, interact with them during virtual Q&A slots
The First Serie is Coming Soon...
We will announce the first Esports BAR Business Arena Series soon. Keep an eye out!
In the meantime, check out our blog for the latest esports news.
Trends & Innovation
Nowhere has the impact of digital technology been felt more keenly than in the gaming world. It has dramatically changed how products and services are developed and managed — and how the industry connects with audiences.
Esports is no different. The industry keeps on growing, fast; and innovation has the power to drive esports mainstream, to make the industry bigger and better than ever. How can esports lead the entertainment industry in terms of innovation?
Brands & Monetisation
As esports grows its share of consumer attention and spending, especially among younger consumers, the industry presents exciting and potentially unique opportunities for brands, esports companies, leagues, publishers and media.
As a brand, how can you make the most out of esports? What commercial opportunities do esports offer? How are brands monetising their activities? How can agencies help to activate brand image in the esports industry?
What are the key factors in esports investment? How do different regions around the globe address investing in the esports market? Is there a winning model for esports investment? How is the industry viewed by VC (venture capitalists)?
The esports industry has a responsibility to create content to help gamers looking to have a positive social impact on their communities. It is about working with audiences to address issues including mental health, gender inequality, lack of diversity and bullying.
This comes at a time when the worlds of esports and education are coming together. To develop skills as a gamer requires discipline – a huge benefit for students of all subjects. The esports industry also offers a new career path, helping to motivate and inspire students interested in esports as a career.
This topic looks at how the esports industry connects with different societal stakeholders in terms of education, fair play, inclusion, gender equality, health and environmental responsibility.
Teams & Publishers
Since the way content is consumed has changed, product adaptations have become necessary. Esports leagues have had to adapt in a way that emphasises their digital-first nature. Why? Typically, competitive video games are played offline in a studio or arena environment. What are the challenges? What is the ever-evolving role of the publisher in the development of esports? How can publishers use data to create, improve and promote games, or to run tournaments?
Thanks to its naturally digital devotees, the rapidly growing and evolving esports sector is one of the most influential elements in the future of the relationship between consumers and digital technology and traditional media.
Audiences have been fragmented by traditional media, such as linear broadcast TV (still a powerful presence), print media and broadcast radio, co-existing with digital media, such as social media, instant messaging, podcasts and video streaming.
What is the industry perspective on the media? The contribution by esports to the emergence of streaming media has overhauled the mass market for media distribution. How is streaming media boosting the value of the professional gaming market?
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