Let’s level up in esports together!

Esports BAR vision

At Esports BAR, we are committed to transforming the sport of the digital generation into the future of entertainment by providing industry leaders with the most efficient and meaningful B2B events.

By joining the club, you’ll find enjoyable places where esports tastemakers and top-management executives worldwide meet to shape esports’ future. Most importantly, you’ll gain insights, celebrate success, and find unexpected opportunities to accelerate your business.

Ready to level up in esports together?

Are you more:

18-20 September 2017

12-14 February 2018

Esports goes mainstream, Esports BAR launches the Game Shakers!

The one and only truly international B2B Prize to celebrate esports game changers

Advisory team

To provide the most productive esports matchmaking event possible,
Reed MIDEM has aligned itself with a team of elite sector professionals, directly invested in the future of esports.

Christina Alejandre
GM of ELEAGUE & VP of Esports, Turner Sports


Christina Alejandre leads development and strategy for ELEAGUE, the premium esports tournament and content brand created in partnership between Turner and IMG. In this role, she is responsible for business operations, content and program strategy, as well as the pursuit of new esports opportunities.

Arnd Benninghoff


Arnd brings professional gamers and esports enthusiasts the best of competitive events, content and tournaments, both globally and in the Nordics.


Matthieu Dallon
Webedia Strategic Advisor, Trust Esport Ventures CEO (France)

Esport’s pioneer and entrepreneur since 2000, Matthieu is the former CEO of Oxent (acquired by Webedia), Games Services and Ligarena. He co-founded the ESWC in 2003, Toornament.com in 2013 and France Esports in 2016.

Carlos Fonseca Junior
Co-founder and CEO of CNB e-Sports Club,
co-founder of MyCN  (Brazil)

Carlos Fonseca Junior pioneered different segments in Brazilian e-Sports since 2001. He is co-founder and CEO of CNB e-Sports Club, co-founder of the largest e-Sports news portal in Brazil: MyCNB, he is also president of the Brazilian Association of e-Sports Clubs: ABCDE.

Sidney Kim
CEO & President,  ROX Tigers & ROX Armada(Vainglory Team) & ROX Knee(Tekken player), South Korea  (Korea)

Sidney has worked in the video game industry since 1998. He owns the ROX Tigers, one of top Korean League of Legends professional team and ROX Knee, One of the Legendary Tekken Player in the world and ROX Armada No. 1 Vainglory team in the world (2016).

Ralf Reichert
CEO of ESL (Germany)

Founder of the now world-renowned clan, SK-Gaming, Ralf is now CEO of ESL, the largest video game event company in the world. As a passionate gamer himself, he is constantly striving to put eSports up there alongside ‘traditional’ sports.


Stuart Saw
Director of Esports Strategy, Twitch (USA)

Stuart is a video gaming and live streaming veteran. He joined Twitch in 2012 to launch Twitch’s operations in Europe and then moved to the companies HQ in San Francisco, building out long term strategy in the company’s largest vertical, Esports.

Mike Sepso
Co-founder MLG, SVP Activision Blizzard (USA)

Co-founder of Major League Gaming, Mike is SVP of Activision Blizzard Media Networks, a division devoted to creating the best esports experiences for fans across games, platforms and geographies.

Todd Sitrin
SVP & GM, Competitive Gaming, EA (USA)

Todd leads the Competitive Gaming Division with the goal of making competitive gaming more accessible.  A 16 year veteran at EA, he formally led the Global Marketing and Product Marketing Organizations as well as the EA SPORTS brand.

Wouter Sleijffers
CEO of Fnatic (UK)

Wouter joined Fnatic in 2015 and is taking the Fnatic brand and organisation to the next level with his vast leadership and marketing experience.

They signed our golden book

"I'm thrilled to have been part of the inaugural Esports BAR. This format is exactly what I was dreaming for: meeting the whole esports industry at the same time and in a great place. This is the most efficient event I've attended so far."


Senior Entertainment Marketing Manager
 The Coca-Cola Company

"Esports BAR had by far the largest amount of decision-makers and industry leaders of any conference I’ve been to. The meeting organized were informative, meaningful and well-rounded. I’ve been able to make several meaningful connections and met players in the esports space who are pioneering the next generation of content."

Lester CHEN
Global Head of Esports

Reed MIDEM, BARtender at your services

Reed Exhibitions, the world’s leading exhibition and conference organiser, and its subsidiary Reed MIDEM, have a 50-year history of helping entertainment businesses grow through international professional markets. More than 60,000 leading executives from over 130 countries have already experienced Reed MIDEM B2B events all over the world (MIPCOM, Midem and MIPTV).