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Discover exclusive business insights

on the esports industry on our blog!

The World’s Esports Business Arena

Esports BAR mission is to provide the entertainment industry with the world’s esports business event, creating the most productive and meaningful enjoyable experiences, in Cannes and Miami.

At Esports BAR, we are committed to transforming the sport of the digital generation into the future of entertainment, by allowing esports leaders and traditional companies to meet and shape esports future

Esports BAR has exponentially grow since its beginning in 2017. Our esports business events held respectively in Cannes and Miami are one of a kind. Each year, we welcome ever more esports leaders and traditional companies from all round the world. We are standing as a true game changer within the esports industry thanks to all of your great stories, successful deals and constructive feedbacks.

Attending Esports BAR Cannes or Miami, is about joining a 3-day immersive experience of unparalleled networking opportunities, keynote, business insight, mentoring and round-tables sessions

Looking for accessible insights? Apart from its events, Esports BAR is also a yearly provider of esports business content. We bring you exclusive white papers and wrap-ups to help you get a better understanding of the current ecosystem.

What about Esports BAR ?

Join the world’s esports business events for esports leaders & traditional companies!

Discover our esports business events in Cannes & Miami

Esports BAR Cannes 2021

Coming soon

Esports BAR Cannes is the world's esports business event where top management esports executives and non-endemic leaders meet to shape esports’ future.

Over 3 days, Esports BAR Cannes offers an exclusive 1-to-1 matchmaking service that carefully mixes esports industry leaders, together with a 3-day Forum programme featuring mentoring and insights on how to invest in esports and develop business expertise in esports.

Esports BAR+ Americas

Thanks for tuning in! 22-25 September 2020

Esports BAR+ Americas is a unique opportunity to connect digitally with all the world’s esports business tastemakers and traditional industries leaders.

Esports BAR+ Americas provides you with a magic formula of 1-to-1 Matchmaking service, together with a 4-day Forum programme featuring keynote sessions that give you meaningful tips to grow within the ecosystem. 

Esports BAR Blog is out

Access all the trending topics of the Esports Industry

Advisory team

To offer the most productive esports matchmaking event possible, Reed MIDEM has aligned itself with a team of elite sector professionals, directly invested in the future of esports.

Arnd Benninghoff

Arnd brings professional gamers and esports enthusiasts the best of competitive events, contents and tournaments, both globally and in the Nordics.


Matthieu Dallon
CEO, Trust Esport Ventures 

Esport’s pioneer and entrepreneur since 2000, Matthieu is the former CEO of Oxent (acquired by Webedia), Games Services and Ligarena. He co-founded the ESWC in 2003, Toornament.com in 2013 and France Esports in 2016.

Leo De Biase
Founder & CMO, BBL

Leo has 20 years of experience in esports. Currently, he is one of the co-founders and CMO at BBL, the newly founded Brazilian Esports Holding Group, born with the mission of bringing together all verticals around the esports ecosystem in one single hub.

Justin Dellario
Head of Esports, Twitch

Justin Dellario is the Head of Esports Program for Twitch, where he oversees esports content and operations for the world's largest video game live streaming service.

Maria Carmen Fernández Tallon 
Innovation and New Business Manager, MEDIAPRO Group

Senior Engineer in Telecommunications, Master in Mobile Communications from the UPC, MBA from ESADE and was elected for the EWOB c-Level program. She began her career in R&D at Ericsson and Vodafone, occupying later some management positions in the international telco and consumer electronics industry. After being Managing Director of the TotalChannel streaming platform, she joined MEDIAPRO in 2014, where she has developed different roles on international business developement, digital projects and innovation. 

Wendy Lecot
Head of Strategic Alliances and Digital Marketing Innovation at HyperX

Wendy Lecot serves as head of strategic alliances for HyperX, the gaming division of Kingston Technology Corporation.  She grew up playing arcade games in a mall, progressed to a WOW parent and today is an avid fan of the NBA2K League.  With HyperX’s strong legacy in eSports and gaming, Lecot is responsible for pioneering partnerships with lifestyle brands that want to get into gaming or strengthen their position by partnering with HyperX.

Sam Mathews
CEO & Founder, Fnatic

Sam Mathews created Fnatic, a professional esports organisation in 2004 with Anne Mathews. Since his opening, the organisation has been blooming by hiring great players from different countries playing and competiting in a wide range of video games.

Ralf Reichert

Founder of the now world-renowned clan, SK-Gaming, Ralf is now CEO of ESL, the largest video game event company in the world. As a passionate gamer himself, he is constantly striving to put eSports up there alongside ‘traditional’ sports.

Stuart Saw
Esports SVP, Endeavor

Within one of the major worldwide entertainment group, he is at the centre of esports, leading partnerships with both brands, esports leagues and game developers.

Todd Sitrin
SVP & GM, Competitive Gaming, EA 

Todd leads the Competitive Gaming Division with the goal of making competitive gaming more accessible.  A 16 year veteran at EA, he formally led the Global Marketing and Product Marketing Organisations as well as the EA SPORTS brand.

Wouter Sleijffers
CEO, Excel

Wouter joined Fnatic in 2015 and took the Fnatic brand and organisation to the next level with his vast leadership and marketing experience. Since 2019, he has been appointed as a CEO at Excel.

They signed our golden book

"The best esport event for networking with brands and agencies."


Head of Brand Partnerships                                                                                  DreamHack


"Esports Bar is a great place to connect key players that have been growing the industry for many years with their peers as well as with new players wanting to shake it up."

Head of International Business
Nodwin Gaming

"At Esports Bar we found customers, partners and friends. This is the premier esports event in the EU. Can’t wait to come back and show you more of Edge’s successes."



"Well organized and welcoming. Great community feel.."                                                                                                                                                                        

Johanna BYRANE
Head of Business Development
Twickenham Stadium

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Reed MIDEM, BARtender at your services

Reed Exhibitions, the world’s leading exhibition and conference organiser, and its subsidiary Reed MIDEM, have a 50-year history of helping entertainment businesses grow through international professional markets. More than 60,000 leading executives from over 130 countries have already experienced Reed MIDEM B2B events all over the world (MIPCOM, Midem and MIPTV).

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